The Sand Trap Society
Role: Founder, Creative Director
There is an undeniable creative renaissance happening in golf right now. The art, culture and fashion have been exploding off the meticulously manicured greens. The Sand Trap Society is a way to highlight some of the best makers, craftspeople, brands and visionaries that the game has to offer. That has come to life in the form of art drops, partnerships, and exclusive gift capsules. More than anything it was an exercise in connecting with a creative community with a shared passion for the sport.