Lyft Brand Imagery

Our challenge was clear: show the world that Lyft wasn't just another ride – it was a more vibrant, more enjoyable, and more imaginative experience than anything the competition offered. We accomplished this by embracing a colorful, youthful, and stylish identity that truly set us apart.

Want to see how we did it? Here's a glimpse into the visual world we created, featuring stunning work from photographers Wolfgang Zac, Sing Sing, Kai Regan, and Allen Danze.