In 2020, we completely reimagined our creative vision for brand photography. We knew photos offered an instant shot at intimacy and connection between our instructors and their audience. That's why our guiding principle became clear: our subjects always had to be engaged—whether they were looking directly at the viewer or deeply immersed in their craft.

We also tossed out the traditional, sterile grey backdrops. Our goal was to inject more color and life into the brand, making every image vibrant and compelling.