Undercover Lyft

The objectives of the series were to give potential and existing passengers other ways to get to know Lyft's brand persona, highlight the memorable in-car aspect of the Lyft experience and collaborate with celebrities that embody Lyft's DNA. The video was an organic and earned media hit (more than 100MM views to date), and Lyft went on to produce more than a dozen additional episodes with pop culture icons Chance the Rapper, Shaquille O’Neal, Demi Lovato, Odell Beckham Jr., Alicia Keys, Rob Gronkowski, Danica Patrick, DJ Khaled and more.