Undercover Lyft

We set out to achieve a few key objectives with this video series: we wanted to give both potential and existing passengers an exciting new way to experience Lyft's brand persona, shine a spotlight on the unforgettable in-car moments that define a Lyft ride, and, most importantly, collaborate with celebrities who genuinely embody Lyft's DNA.

This series was an instant, organic sensation, racking up over 100 million views and becoming a true earned media hit. Building on that massive success, Lyft went on to produce more than a dozen additional episodes featuring an incredible lineup of pop culture icons like Chance the Rapper, Shaquille O’Neal, Demi Lovato, Odell Beckham Jr., Alicia Keys, Rob Gronkowski, Danica Patrick, and DJ Khaled, just to name a few.