For over a hundred successful MasterClass launches, we art directed every static element. This meant meticulous attention to detail and innovative thinking, from orchestrating photo shoots to the final delivery of digital, social, email, and performance assets.

Below, you'll see a sample of the assets created for the launch of the Naomi Campbell class. Our goal was twofold: to excite existing users and activate potential new customers. We were on set to creative direct the photo shoots, then collaborated closely with our video and design teams to bring all the final assets to life.